The small-scale brewing of beer, typically producing limited batches on craft premises with an emphasis on distinctive, high-quality, or traditional styles. Microbreweries, also called craft breweries, revived brewing diversity after decades of consolidation by large industrial brewers, experimenting with hop varieties, malt bills, and fermentation techniques. Many operate brewpubs where beer is served on site, shortening the chain from brewer to drinker. The movement has transformed beer culture in many countries, raising consumer interest in flavour, provenance, and brewing craft. Microbrewers must meet the same hygiene, safety, and excise regulations as larger producers.