Healthy Living Scotland was a Scottish government information service promoting physical fitness and a healthy diet, available online and through public campaigns. It offered practical guidance — eatwell advice, activity recommendations, weight-management support — tailored to Scottish audiences facing some of Britain’s toughest health statistics. As a digital-first service it reflected the shift of health promotion from leaflets to websites, apps, and social media. The brand sat within Scotland’s wider public-health architecture, complementing NHS services with prevention-focused messaging. Initiatives like it illustrate devolved health policy in action: national goals pursued through campaigns designed for local culture, diet, and health inequalities.