Food From Britain (FFB) was a trade organisation that promoted British food and drink products in export markets. Funded by industry levies and government support, it helped UK producers — from speciality cheese makers to large manufacturers — find overseas buyers through trade shows, buyer missions, market intelligence, and marketing campaigns under a collective British banner. Its work recognised that small producers often lack the resources to research foreign markets or exhibit internationally alone. The organisation operated during a period when UK food exports were growing but still modest compared with continental rivals. Export promotion of this kind remains important to the sector, with successor bodies and government departments continuing to support British food and drink abroad.