The Flour Advisory Bureau (FAB) is a UK organisation that promotes bread, flour, and flour-based products as part of a healthy, balanced diet. Funded by the milling and baking industries, it provides nutrition information to health professionals, teachers, journalists, and consumers, covering topics such as the role of starchy carbohydrates, wholegrain and fibre intakes, and the fortification of flour with nutrients like calcium, iron, and folic acid. It produces educational materials, responds to media coverage of bread and carbohydrates, and runs campaigns aimed at correcting misconceptions about wheat-based foods. As an industry-backed body, its messages reflect the interests of flour millers and bakers while operating within the framework of official UK dietary guidance.