The European Food Information Council — EUFIC — is the not-for-profit organisation that provides information on healthy eating, nutrition, and food safety to the public. Based in Brussels and funded by the food industry with a stated commitment to science-based communication, it translates research into consumer-friendly material: explainers on additives, labelling, sustainable diets, and food technologies, published across European languages. Its position — industry-funded but science-facing — draws both use and scrutiny: public-health communicators value its accessible resources, while critics question whether industry money shapes the message. The organisation sits in the crowded space of nutrition communication, between government guidelines, academic research, and commercial marketing. Whatever the funding debates, its output represents the industry’s attempt to speak to consumers in the language of evidence rather than advertising.