The British Poultry Council, abbreviated BPC, is the trade association representing British poultry farmers, breeders, and processors. It speaks for the sector on issues including avian influenza controls, food safety standards, welfare codes, and trade policy, and promotes the Red Tractor assurance mark for chicken and turkey. Poultry is the most consumed meat in Britain, valued as a lean source of protein, niacin, and selenium. The council provides industry data on production and consumption and works with government during disease outbreaks. Its assurance schemes give retailers and consumers confidence in provenance and production standards.