The British Meat Nutrition Education Service, abbreviated BMNES, is a body working on behalf of the British meat industry to provide public guidance on healthy eating with meat included. It produces factsheets, dietary advice, and educational resources positioning red meat as a valuable source of protein, haem iron, zinc, and vitamin B12. Its messaging aligns meat consumption with national dietary guidelines while addressing concerns about fat and processed meat through advice on lean cuts and moderation. Like other industry education services, it represents its sector’s interests, so nutrition professionals weigh its materials against independent evidence when advising the public.