The British Egg Information Service, abbreviated BEIS, is an industry body providing nutritional information, recipes, and statistics about eggs. Funded by egg producers, it communicates the nutritional value of eggs, including high-quality protein, choline, vitamin D, and B vitamins, and promotes safe handling and cooking practices. It also publishes market data on production, consumption, and trends for the UK egg industry. The service works with health professionals, educators, and the media to ensure accurate messaging about eggs’ role in the diet, countering outdated concerns about dietary cholesterol with current evidence on eggs within balanced eating patterns.