Bord Bia, the Irish Food Board, is the state agency responsible for promoting Irish food, drink, and horticulture at home and abroad. It connects manufacturers with buyers through trade shows, market intelligence, and quality assurance schemes such as the Bord Bia Quality Mark, which signals independently audited standards in farming and processing. The board runs origin and sustainability programmes that help Irish producers meet retailer and consumer expectations on traceability, animal welfare, and environmental performance. For the food industry, Bord Bia membership and certification open access to export markets and provide marketing support grounded in verified supply-chain standards.