An organisation promoting the red meat industry in Northern Ireland, abbreviated LMC. It provides marketing support for beef and sheep meat, commissions research, advises producers and processors, and runs quality assurance and promotional campaigns aimed at domestic and export markets. The commission works to build consumer confidence in Northern Irish meat through farm quality schemes, nutritional communication, and trade development. Funded by industry levies, it represents the sector’s interests to government and stakeholders. Its activities span the supply chain from farm production standards to retail and foodservice promotion of local meat.