Simulated foods, also known as imitation foods, analogues, or artificial foods, are processed foods modified to simulate another kind of food, for example by using textured vegetable proteins and flavourings to mimic texture and sensory properties of the target food. Popular examples include meat substitutes for vegetarian diets, butter substitutes, and imitation cream. Clear labelling ensures consumers know what they are buying, widening choice for special diets while keeping the target food’s identity clear. Regulators treat them as distinct products, with standards of identity defining how far imitation may go.