Citrus beverages

Citrus beverages are drinks built on citrus juices or on whole homogenates of citrus fruits, from simple orange juice to pulpy blends. Their appeal is freshness — bright acidity, vivid aroma, and vitamin C — but that same freshness is fragile: flavour fades, pulp settles, and microbes thrive. Manufacturers protect it with pasteurization or high-pressure processing, clouding agents for a natural look, and careful flavour management. Whether sold as premium not-from-concentrate juice or as value nectars, the category lives or dies on delivering orchard character in a shelf-stable bottle.